For a long time, CMOs and their teams have driven their strategies around gut feelings, creating campaigns with objectives that were often unmeasurable beyond studies and field research largely done after the fact, along with sales data. Then big data entered the picture and turned everything on its head. Now, we’re seeing more and more CMOs adopting the use of big data …
Are we considering mobile security when developing a mobile strategy?
Enterprises large and small are going mobile. In fact, with BYOD (bring your own device), a wide range of mobile devices are making their way into businesses, and employees are exposing companies to security issues through shadow IT, the cloud, and the app economy, with or without their knowledge. A new study by eBay shows that one in every four online …
What’s driving the rise of cloud marketplaces?
Every major tech company, distributor, and large SaaS provider is getting into the cloud marketplace game. And it’s only getting bigger. Analysts are positive that cloud computing will continue to grow in all areas, including software, hardware, IT outsourcing, and supporting the latest innovations.Forrester predicts the public cloud marketplace will reach $191 billion by 2020. This makes sense as cloud …
What Future Ready Enterprise Means to Me
We are in a world that knows no bounds. Technology is driving the growth engine, helping small companies become large enterprises faster than ever before. Companies like Uber and Airbnb quickly grew from humble startups to major market players in their industries. What catapults their growth? It’s that these brands have an eye for the future. This insight works in their benefit. However, …
Can Embracing Mobility Bring an End To Shadow IT?
“Shadow IT”, or the use of unapproved apps in the enterprise, is a huge problem for businesses. Today’s companies want more flexibility, faster than IT departments can provide. Tech-driven employees use a variety of tools and apps in their personal lives and expect the same level of ease and efficiency from their work tools. In short, employees are seeking true …
The Role of Technology in Employee Advocacy
There is no question about it, with the mainstreaming of social media and mobile technology, your employees are more highly connected than ever. Add the recent workplace trends of BYOD and remote working, and we have blurred the lines between work and leisure. We now experience almost zero transition between professional and personal lives — almost around the clock. This …
The Role of Company Culture in Technology Integration Success! #SMACtalk Ep 28
Brian and Dan attempt to change the current technology discussion from what’s the best technology solutions available to, what technology is my company using today and what solutions best fit in my company culture. The goal for businesses embracing technology must be around implementing the best tools and solutions to empower our employees to be most productive when solving business …
Can Big Data Steer Us Wrong?
We talk incessantly about the importance of big data to drive better business decisions and outcomes. Marketers, managers, business owners, thought leaders – just about everyone is spending inordinate amounts of time debating big data. Why? It’s because companies engaging in data projects are doing better than those that are not. The proof is out there for everyone to see. …
Mobile’s Impact on “Human to Human” Communication w/ @BryanKramer #SMACtalk Ep 27
Brian and Dan welcome special guest co-host Bryan Kramer, CEO of PureMatter Social Agency and author of “Human to Human: #H2H” as they discuss the mobile impact on the concept of “Human to Human” in business relationships and social marketing. Listen to SMACtalk on iTunes here! In this episode, Brian and Daniel along with guest co-host Bryan Kramer get into …
When Big Data Causes Big Problems #SMACtalk Ep 26
We all know that Big Data is a hot topic. As businesses and consumers we are constantly witnessing how data can be used to better understand our customers, our operations and of course our own buying behavior. However, big data in all of its glory isn’t always so perfect. What happens when we let data become a mere support structure …