The News: This past week, Salesforce Safety Cloud launched, a new product designed to streamline COVID testing, health status reporting, and safety protocols. The application will make it easier for businesses and communities to create safe in-person experiences. Read the full press release from Salesforce.
Salesforce Safety Cloud Launches, Designed to Streamline COVID Testing and Status Reporting
Analyst Take: As we enter year three of the pandemic, I think we can all agree on one thing, we are ready to get back to normal. According to an employee survey from Salesforce, 77% of employees want to meet in-person with their teams. And while hybrid work is without question here to stay, many employees miss the connection and comradery that comes with in-person interactions. There’s no doubt that social distancing, working from home, and limiting contact with people outside of your small social circle has impacted us all. But for businesses and communities that are looking to get back together, the question remains: how do you it safely?
Enter Salesforce Safety Cloud. This new health and safety platform streamlines testing, reporting, and entry protocols and integrations with COVID-19 testing partners including CVS Health, eMed, Cue Health, and ixlayer, making the testing and reporting experience easier than ever. Salesforce Safety Cloud also integrates with SMART Health Cards and EU Digital Covid Certificates, making it easier for employees to share vaccination status or test results. As someone who has been exceptionally careful the past few years, both from a personal standpoint and as a business leader, as well as from the standpoint of someone who has travelled internationally and had to mess with vaccination cards, test results, and the like, this is very welcome news.
Other Salesforce Safety Cloud benefits include:
- Better visibility across the organization. With test results and health status information in one location, organizations can easily track for staffing needs to ensure shifts are filled.
- Easy to understand safety protocols. COVID-19 regulations and guidelines are constantly changing across different jurisdictions, which can be challenging for businesses to stay on top of. With Salesforce Safety Cloud, businesses can easily communicate protocols for gatherings based on local health regulations. This includes sending personalized emails about testing requirements, if necessary.
- Automate entry. With Dreampass, organizations can easily automate employee entry. A secure, multifactor pass can be issued when a negative test result hits the system.
Salesforce Safety Cloud is the Way Forward
While we are all eager to return to some semblance of normalcy, it’s safe to assume that COVID-19 will be around for a while. Not only do organizations want to ensure a safe workplace, employees are also very much interested in knowing what safety precautions their employers are taking and want their fears about returning to in person work, in a safe place, assuaged. Salesforce Safety Cloud and its numerous features will make it easy for businesses to ensure employees are healthy and can safely return to work without the fear of being the next super spreader.
Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
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Image Credit: Salesforce
The original version of this article was first published on Futurum Research.
Shelly Kramer is a 20+ year marketing veteran and CEO of V3 Broadsuite, a marketing consultancy, and the President of Broadsuite Media Group. She’s a business strategist focused on B2B digital transformation, and delivering integrated marketing solutions for clients. She’s an expert at omnichannel marketing, content strategy and execution, connecting social media to business initiatives, and helping clients leverage the web for growth and profitability.