In Part 1 of our series, we talked about how the IoT is already creating a fundamental shift in how consumers will soon think about their relationship with technology, and how Qualcomm is helping drive that future. In Part 2, we explored the four fundamental pillars of the platform thinking business model that has made technology-centric companies the new kings …
How Smart Is Your Workplace?
Smart buildings are rapidly becoming the norm. From resource management to tracking, technology is improving how buildings are run and maintained in a myriad of ways. Businesses are now taking the same technology principles used to power smart buildings and bringing them into the workplace. That’s exciting, because “smart offices” open a new realm of possibilities for companies of all …
Five Things You Need to Know About Fog Computing
I know, I know. Just when we’ve gotten on board with the concept of sending our data to a far-away land, aka the cloud, a completely new concept emerges: fog. If fog computing or edge computing has left you feeling a bit hazy, you’re not alone. Businesses worldwide have spent millions buying into the anything-as-a-service (XaaS) model the cloud and …
The IoT, Qualcomm, and the Path to a Smarter, More Connected World – Part 2
In Part 1, we took a quick tour of what the IoT is, how globally transformative it is likely to be in the next two decades, and what role Qualcomm is quietly playing in making the IoT a reality. For the sake of brevity, we ended right as we were about to dive into what I see as the four …
The IoT, Qualcomm, and the Path to a Smarter, More Connected World – Part 1
In business and in life, the most important discussions you will ever have may not be the ones that everyone else is having. If you have been paying extra close attention to what we choose to cover here in our insights, you may have noticed that we don’t always stick to the road most traveled when it comes to Digital …
Improving Cities One IoT Device at a Time
OK—maybe one device at a time is a bit misleading. It’s been suggested that 16 billion devices will be interconnected by the Internet of Things (IoT) by 2021. Cities are expected to spend more than $40 trillion on IoT technology in the next two decades, and companies like Cisco, IBM, Intel, GE, and Siemens all have their hands in the …
The Case for IoT Standardization
Forget smart phones and smart TVs. The IoT promises to make virtually every thing on the planet a smart and interactive object, transmitting data and personal details at rates we’ve never even imagined. But as much promise as the IoT holds in improving customer satisfaction and making our lives (and marketing research) easier, there is still one issue that could …
IoT and AI: Improving Customer Satisfaction
True—the Internet of Things (IoT) and artificial intelligence (AI) hold huge promise in helping us better engage and satisfy our customers. But that promise still depends heavily on our ability to process and act on the data we’re gathering in a way that is meaningful and positive for our customer base. Research shows that within a few years, 89 percent …
The Top Six Enterprise Network Predictions for 2017
Move over big data, here comes artificial intelligence. And hello, Internet of Things; you’ve finally made it to the party. Those are just a couple of growth areas I see for enterprise networks in 2017. With all the activity that took place in enterprise network computing in 2016, the coming year stands to bear fruit with some truly big trends …
Content-as-a-Service (CaaS) is Disrupting the Industry Thanks to IoT Growth. Here’s How to Capitalize.
The Internet of Things (IoT) is booming, and it’s already impacting everything from the public sector to employee engagement. The influx of connected devices is expected to be worth between $3.9 and $11.1 billion annually through 2025. There’s one market in particular being disrupted by the IoT explosion today: Content. Marketers have access to more channels and content than ever …