Content-as-a-Service (CaaS) is Disrupting the Industry Thanks to IoT Growth. Here’s How to Capitalize.

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Content as a serviceThe Internet of Things (IoT) is booming, and it’s already impacting everything from the public sector to employee engagement. The influx of connected devices is expected to be worth between $3.9 and $11.1 billion annually through 2025. There’s one market in particular being disrupted by the IoT explosion today: Content. Marketers have access to more channels and content than ever before. If traditional content management systems (CMS) are struggling to keep up now, just imagine what the future holds.

Well, you don’t have to imagine: The future holds Content-as-a-Service (CaaS), a promising trend in the business of content management. CaaS tools are like virtual content repositories, giving marketers the opportunity to deliver content across any IoT channel. These systems have more than just logistical benefits, too. In a CaaS scenario, content is optimized for the host device—whether a wearable, display for digital signage, or any other IoT-enabled tech—and is delivered with both the timing and personalization necessary to lead to more conversions.

In short, CaaS can help your business turn content into new sources of revenue, drive customer engagement, and add agility to your content marketing efforts. How?

Pretend, for a moment, that you’re a household store with a location-based app. Using CaaS, you could target in-store users on their mobile devices by offering discounts or other promotions based on their customer persona. It’s business-building potential like this that has industry experts excited.

One of those experts is Andreas Knoor, COO & Digital Strategist at e-Spirit. Over on The Marketing Scope, Andreas has provided us with his thorough analysis of what this shift means for your business. For further reading on the premise of CaaS, its relationship to the IoT, and examples of CaaS-driven business cases, read: Leveraging the Internet of Things To Turn Content Into Revenue.

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Andreas Knoor on Linkedin


Andreas Knoor – Chief Operating Officer & Digital Strategist at e-Spirit
Email: or connect with him on LinkedIn


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