Most people won’t make a purchase unless they understand its uses and benefits. Business leaders today use phrases common within an industry, but not always to the target market. Eventually, those words or phrases are picked up, and become the common vernacular for a product or service. Cloud is one of those words, and now “hybrid cloud” is following close …
Business Collaboration: Real Time Vs. Asynchronous
Working teams today might be in the same office building or halfway around the world. With a variety of workplace setups making the business industry more diverse all the time, business collaboration tools have become an integral solution for remote collaboration. Small and large companies routinely access these tools, and there are numerous tools that provide all-in-one and one-off solutions …
Lurking in the Shadows: A Case for Embracing Shadow IT
IT departments increasingly face challenges because of the rapid pace of technological advancement. As companies realize the need to maintain pace with mobile devices and cost-effective cloud solutions, they have also started to realize the need for better IT control. Controlling every access point and non-sanctioned application presents difficulties for the average modern firm. When all connectivity was hardware and …
Digital Transformation Isn’t About Mobile – It’s About Mobility
This post is sponsored by Samsung Business. All thoughts and opinions are my own. The mobile craze has taken the world by storm. Businesses are optimizing their websites for mobile, and consumers are using their hand held gadgets to learn more about—and make purchases from—their new favorite brands. Entrepreneurs looking to cash in on this trend often turn to digital transformation …
Can MSPs Build a Service Around Customer Journey Mapping?
The history of customer journey mapping is deep and diverse, though it hasn’t always had the same name. Executives at large enterprises like Nordstrom recognized early that understanding customers is important to the success of a business. That’s why they developed their famously lenient return policy. By looking at customer needs and how they engage with your company, you gain …
The Sharing Economy is People Fueled and Cloud Powered
Sharing technology is all around us. Some well-known companies like Uber (get a ride) and AirBnB (get a room) have mastered it, providing utility and relevancy from their always-available apps. Note that now, though, there are sharing apps for more than just cars and beds. From food to friendship, we can get on-demand, geographically useful access to whatever we need, …
Insight Brokers: Can MSPs Simplify Big Data for Business?
Big data is a big deal. It’s a term tossed around in the current business environment as a way to gain insights into a company environment or consumer needs. Resources can be streamlined through the use of big data by helping enterprises understand their employees and gauge the demand for products or services – and executives can use it for …
Digital Transformation is Different for Every Business. Let Your Talent and Your Customers Guide You
Whenever a new technology is introduced, a new practice emerges, or research changes thought leadership, people often look at the information like it’s a blueprint. The veritable “Word of God.” The reality is that many emerging trends may not apply the same for one organization as they might for another. When it comes to digital transformation, the same principle is …
Five Important Ways Mobility Empowers the Workforce
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Say you’re in an unfamiliar town, and you’re craving sushi. You whip out your phone and type—or simply say—“sushi restaurants nearby.” Before you can blink an eye, you have a host of highly rated restaurants all within three miles of your current (unfamiliar) location. In this age …
Should MSPs Lead The Charge for Video Conferencing as a Service?
Remember when video used to be a highly equipment-based sale requiring large codecs to be installed in rooms by specialty integrators? Well, that was then. And this is now. Today, with the rapid growth of cloud-based video conferencing services, companies can use desktops and mobile devices along with rented infrastructure to do HD video conferencing. This ease of use has …