So long water cooler conversations! With new technologies supporting enterprise mobility, the traditional office space and all the rituals that went along with it are going the way of the dinosaur. Today’s businesses acknowledge the important role mobility can play in improving productivity, cutting costs, and offering even greater flexibility to a freedom-hungry workforce. I dare say the collapse of …
Making Data-Backed Decisions
It used to be that the best people in business seemed to have a gut instinct about the perfect deal. It was like magic, leaving all of us to wonder how we could sprinkle the same fairy dust on our own projects to be similarly successful. Fast forward a couple decades, and gut instincts are being replaced by hard data. …
Gamification, Not Just for Employees but Customers Too!
Pokémon GO was annoyingly addictive. (I speak from experience.) But even more than that, it was marketing at its best. The game got Pikachu back on the maps of children and adults alike—literally—and is estimated to have earned $500 million in just 60 days. If gamification can do that for a child’s card game, imagine what it could do for …
Virtual Reality: The Potential Impact on Commerce
When it comes to virtual reality (VR), the retail market is finally getting its footing. Many believe v-commerce has the potential to become “the next major disruptor” in the retail space, with companies like Tommy Hilfiger, eBay, and Volvo banking on its potential for enhancing the customer shopping experience. Whether searching for a shirt, car, or home, it’s clear that …
Simplify Customer Data Acquisition, Improve Customer Experience!
The customer experience (CX) is increasingly driving business success worldwide. With customers able to share their experiences online in real time, companies in every sector—from retail to healthcare—are realizing CX has the ability to make or break a reputation, and to do it even faster than ever before. Not buying it? Consider this: Research from Forrester shows that in 2016, …
Moving to Virtualized Desktop Environments
I still remember the excitement of logging on to my first remote desktop more than a decade ago. The magic of sitting in my house and using the exact same files and software I had at the office—it felt like a holy miracle! No more lugging my external drive back and forth to my workplace, no more heavy computer bags …
Blurred Lines: Developing Mutually Beneficial Digital Ecosystems
It seems like there’s always a new buzzword to describe what’s happening to our personal and professional lives because of technology. Whereas we once summed up the change with the phrase digital transformation, we’re now up to creating a living, breathing digital ecosystem—and recent studies show a majority of today’s companies aren’t built to survive it. Think about cities like …
Top Five Digital Transformation Trends in Health Care
Technology is changing every industry in significant ways. To help frame how, I’m starting a new series discussing top trends in various markets. First up: Healthcare. No one can dispute technology’s ability to enable us all to live longer, healthier lives. From surgical robots to “smart hospitals,” the digital transformation is revolutionizing patient care in new and exciting ways. That’s …
The Case for IoT Standardization
Forget smart phones and smart TVs. The IoT promises to make virtually every thing on the planet a smart and interactive object, transmitting data and personal details at rates we’ve never even imagined. But as much promise as the IoT holds in improving customer satisfaction and making our lives (and marketing research) easier, there is still one issue that could …
Intelligent Tech Adoption Key to Saving Time and Increasing Productivity
Work smarter, not harder. It’s probably been a goal for most of us since we entered the job force. And technology—with nearly unlimited tools for automation, collaboration, and artificial intelligence—offers many potential solutions to the problem of overwork and overwhelm. But how do we know which tech will really help, and which will merely serve as a forward-thinking distraction? Turns …