The Internet of Things (IoT) has made its way into the workplace, and is changing the way we do business. There’s a growing use of beacons, sensors, and ‘smart’ devices that collect data to automate manufacturing, streamline operations, and improve customer experiences. But that’s not enough. We are miles away from reaching a tipping point with IoT. In fact, we …
IT Pros and Working Toward The Frictionless Enterprise
In an era of increasing reliance on technology in business, the traditional in-house IT model for enterprise companies is coming under pressure as other aspects of the organization look for a more nimble approach. In many instances, it’s not unusual for the IT function to be viewed as something of an obstruction to be worked around rather than an asset …
The Big Opportunity of Big Data as a Service
Over the past few years, we’ve seen the as-a-Service (aaS) model emerging as a popular business practice. With the booming trend of moving on-premise functions to the cloud, almost every imaginable business function is being delivered as-a-service. There’s software-as-a-service, infrastructure-as-a-service, data-as-a-service, and the newest members of the clan—marketing-as-a-service, operations-as-a-service, and even desktop-as-a-service have arrived on the scene. Can big data …
Is Big Data a Big Bubble or a Goldmine?
Big data is our big obsession. It feels like every week a new infographic comes out that outlines the amount of data being created every minute online. The stunning numbers, showing the amount of email, Facebook posts, video, and blogs flying across the Internet, really are enough to stop you dead in your tracks. But, big data has seemingly stalled …
For CMO or CIO, Being Future Ready Means Going Full Stack
I’m pretty sure no CIO or chief marketing officer (CMO) would argue this fact: As digital technology has evolved, the worlds of IT and marketing have become even more complicated and intertwined. What were once separate functions in organizations, particularly large ones, have increased in complexity. Silos are falling, digital technology is no longer the sole bastion of the IT …
#SMACTalk Episode # 33 – What Should Businesses Do When Technology Fails?
#SMACTalk Episode # 33 – What Should Businesses Do When Technology Fails? Technology often fails when we need it most. What should companies and brands do to be prepared before a technology failure? There are really two areas where technology failures adversely impact business. There’s the public relations (customer facing) side of things and then there’s the technical side (internal …
For Marketers Every Tech Trend Hinges On Big Data And Analytics
We never seem to tire of tech talk. We love debating and discussing the cloud, the Internet of Things, wearables, mobility, and every other new technology that hits the market. And why not? These gadgets and trends are changing the way we connect, communicate, market products, and engage with our employees and customers. But as we talk incessantly about new …
NIH Seeks Your Input: Data Collection Best Practices for Devices and Wearables
Type “wearable health tech” into a search engine and you’ll see seemingly endless lists of smart watches, devices, and apps designed to help manage your health and fitness. That’s a reflection of the skyrocketing ownership of wearables and mobile devices and our enthusiasm to use them to monitor and, hopefully improve, our well being. Now U.S medical researchers are looking …
The Changing Role of the CIO [Study]
The role of the Chief Information Officer (CIO) is one that has seen constant change over the years, as the rapid pace of the digital revolution has presented business with new opportunities and challenges. That evolution seems likely to continue according to a recent study, which suggests that IT leaders see themselves playing a much more strategic role in the …
Should Developers Have a Role at the Executive Table
It’s often difficult to grasp today’s rapidly changing business landscape. But if there’s something we can be sure of, it’s the ongoing digital transformation of businesses. Right now, every business on the planet is contemplating their digital experience. Technology in the form of apps, APIs, mobile, cloud, and data are bringing big changes to all aspects of business. This includes …