“Every step you take, I’ll be watching you” – when Sting wrote those lyrics back in the ’80’s he most certainly wasn’t thinking about digital data collection. But whether we realize it or not, every digital step we take is indeed being watched—with the resulting data providing a frightening wealth of information about our lives. Those of us who work …
Is BYOD Compliance an Opportunity for MSPs?
Love it or hate it, if you’re the boss you’re pretty much stuck with the reality of the bring your own device (BYOD) workplace. You can pretend it isn’t an issue—or ban personal devices and believe that employees will follow along—but trust me, mobile is such a force that keeping your network and data away from staffers’ personal devices is …
How to Win at Cross-Channel Marketing [Study]
Never before have marketers had so much data available to them about the habits of consumers. Never before though have they struggled so much to make connected and meaningful sense of this treasure trove of information. That’s the headline from a new report that takes a snapshot of today’s cross-channel, multi-screen marketing landscape. The goal? To provide insight into the …
CMOs are embracing big data, which is good (mostly)
For a long time, CMOs and their teams have driven their strategies around gut feelings, creating campaigns with objectives that were often unmeasurable beyond studies and field research largely done after the fact, along with sales data. Then big data entered the picture and turned everything on its head. Now, we’re seeing more and more CMOs adopting the use of big data …
CIO Perceptions Misaligned with Their Business Peers [Study]
Ever since computers were first introduced into commerce back in the 1950s, the role of the IT leader has been evolving. It didn’t take long before the digital revolution placed technology at the center of the business world. Now often to be found with a seat at the C-Suite table, Chief Information Officers (CIOs) have been adopting a more central …
Has The Term Big Data Lost Meaning?
Over the past year or so the conversations surrounding Big Data have been on a continuous loop. With endless streams of data being created on a daily basis, we hear the word ‘data’ being uttered everywhere – conferences, meetings, blogs, peer discussions, corporate parties, you name it. I’ve literally lost the count of the number of times I’ve tried making …
#SMACTalk Episode # 34 – Fear of Missing Out (FOMO)
With this episode, we proudly announce our sponsorship by SAP. After establishing that I have no middle name and that growing up with the last name “Newman” during the Seinfeld era was interesting (and considering but discarding a rebrand to “Newman and the Fonz”) Brian and I settled in on Blab.im to record this episode. We’ve recorded episodes via Skype …
Will Digital Healthcare Technology Kill the Independent Physician?
Modern healthcare is at a tipping point. The use of technology in our health sector, backed up by incentives to implement digital solutions, is increasing rapidly—driven not only by a need to improve efficiency and outcomes—but also to reduce costs. Pressure is mounting on physicians and medical facilities to join the digital revolution. Just like in other industries, this new …
What Is Next For Consumer Privacy As Data Continues To Proliferate
We are inherently drawn towards things that are free. Psychologist, Dan Ariely, in his book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, has explained this behavior, “FREE! gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.” With the rise in consumerism, our needs, wants, and demands …
Will CMOs Be Making The Tech Purchasing Decisions Soon
Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, …