Many companies are headed to the cloud these days looking for new and better ways to collaborate, store, and share information. Is yours? Whether you’re going the public, private, or hybrid route, moving to the cloud is a very popular decision—in fact, you’ll find 93 percent of companies share your strategy. Of course you didn’t adopt cloud because you wanted …
Mastering Customer Experience Starts with Customer Journey Mapping
Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever before driving business strategy, companies can now create accurate customer journey maps that help them direct and retarget marketing activities …
The CIO Challenge: People, Not Devices, Are Driving the Future of Mobility
Mobility is an enormous trend in the modern workforce. It seems everyone who works is now connected via a mobile device. With phones, pads, phablets, tablets, and ultra-lightweight laptops, there’s no shortage of mobile devices being juggled about the workplace. However, simply using these gadgets hardly means an organization is embracing the power of mobility. Many businesses believe the misconception …
The Rise of the Toll-Free Data Initiative [and why it matters]
I was reading an article reporting on Verizon’s plans to start testing “sponsored” or “toll-free” data in the near future and it got me thinking. Why does this matter? Toll-free data? Do we need that? The more I thought about it, the more the rise of the toll free data initiative started to make sense—especially as a marketer. Here’s why. …
Help for CIOs Who Struggle With Cloud Computing
CIOs pride themselves on solving some of today’s most difficult technology issues, and cloud computing is definitely at the top of that list. The cloud presents a unique challenge because public and hybrid cloud solutions often utilize customized variables for their specific needs. Today’s CIO must focus on empowering employees, vendors, and customers with the necessary tools for a positive …
Cloud, Mobility, Security, and Big Data: The Big Four for Business Growth [Study]
Companies failing to make a strategic investment in technology in key areas of their business may be missing out on opportunities for growth as a consequence. That’s one of the key findings from a recent report that suggests that it’s not just operational efficiencies that investment in technology can offer, but also impressive increases in revenue growth rates. This suggestion …
Digital Transformation is a Journey, Not a Destination
Some companies think they can update their websites and in-house applications, buy a few new devices, and then call it a day—but that’s not the way digital transformation works. Instead, think about digital transformation as a moving target that is constantly evolving, and needs steady evaluation and updating to remain viable as a strategy. Recognizing digital transformation as an evolutionary …
The Relationships Between Collaboration and Mobility
This post is sponsored by Samsung Business. All thoughts and opinions are my own. There’s no question that businesses are getting more done in this new connected age. With increasing access to information and people, teams can consist of talent sourced from all over the world. But bringing together capable individuals doesn’t guarantee success. For collaboration to work, the right tools …
Cloud Is the Ultimate Competitive Advantage for Small Business
Cloud technology levels the playing field between small business and larger competitors. For the first time in my history, and probably the history of the business world, geography and a lack of resources aren’t confining small and medium sized businesses to a certain space, and bigger operations can’t implement change at a rate fast enough to remain viable amongst smaller, …
Dear CIO, Are Employees Entitled to Any Sort of Privacy in the Age of Mobility?
In just the past few years the role of the CIO has changed so much. With technology moving faster than ever before, such rate of change is creating a whole new set of challenges for the head of technology and perhaps nothing has had a bigger impact on CIOs than the growth of mobility; especially the management of these devices …