Forget smart phones and smart TVs. The IoT promises to make virtually every thing on the planet a smart and interactive object, transmitting data and personal details at rates we’ve never even imagined. But as much promise as the IoT holds in improving customer satisfaction and making our lives (and marketing research) easier, there is still one issue that could …
Intelligent Tech Adoption Key to Saving Time and Increasing Productivity
Work smarter, not harder. It’s probably been a goal for most of us since we entered the job force. And technology—with nearly unlimited tools for automation, collaboration, and artificial intelligence—offers many potential solutions to the problem of overwork and overwhelm. But how do we know which tech will really help, and which will merely serve as a forward-thinking distraction? Turns …
Technology and Business Review: March 18, 2017
Consumers not knowing they are using artificial intelligence, deciphering the largest generation in the United States today, and Amazon adding Alexa on their shopping app—here’s what’s happening in the world of technology and business. Two out of three consumers don’t realize they’re using Artificial Intelligence (AI). Any business really wants to do just one thing—sell more stuff to more people. …
5 Change Management Steps for A Simpler Omnichannel Journey
By: Ashley Chemtov, Content Marketing Coordinator, Jesta I.S. The world of retail has been revolutionized by omnichannel commerce, as what was once a buzzword has now become the industry standard. To remain competitive, retailers must link the physical store to the digital world for a connected shopping journey. While it’s clear that unified commerce is the backbone of a successful retail …
The Collaboration Summit You Don’t Want to Miss
In today’s mobile marketplace, work has outgrown the traditional office setting. Technology now allows employees to collaborate whenever and wherever they like. In order for your company to stay competitive, adopting tech that fosters that communication, innovation, and efficiency afforded by collaboration is table stakes. Which collaboration technologies are most useful, though, and what are the best practices to implementing …
6 Steps To Clean Up Your Data Swamp
If you’re one of the millions of companies worldwide gathering data like a chipmunk gathers nuts, you’re not alone. Big data holds big promise for nearly every industry. And yet, many companies are currently finding themselves with huge pools of data that provide very little actual value. While the term “data lake” conjures up images of beautiful, pristine, life-affirming waters, …
What All Healthcare Companies Need to Know About HIPAA Compliance
Safeguarding protected health information is becoming more challenging every day—especially for companies operating in healthcare verticals who don’t always understand that compliance issues apply to them. Yet, under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) Security Rule, companies operating in a variety of healthcare verticals are categorized collectively as “Business Associates” (BAs) and, as such, are required …
How to Grow your Company Better and Faster with SAP Cloud Solutions
In today’s digital marketplace, it’s more important than ever to adapt to new markets, new business plans, and new business processes. What’s the best way to adapt to all of these new business functions? The answer is with cloud based technology. In fact, leveraging the right cloud tool can support sales, customer service, HR, procurement, supply chain management, and everything …
Technology and Business Week in Review: March 11, 2017
Building a chatbot for Facebook, John Deere partners with Kespry to bring drones and aerial data to construction and forestry, and comScore launches a new product called Connected Home. These are just some of the stories we were interested in this week in the world of technology and business—here’s an overview. Wanna Build a DIY Facebook Messenger Chatbot—No Coding Required? …
IoT and AI: Improving Customer Satisfaction
True—the Internet of Things (IoT) and artificial intelligence (AI) hold huge promise in helping us better engage and satisfy our customers. But that promise still depends heavily on our ability to process and act on the data we’re gathering in a way that is meaningful and positive for our customer base. Research shows that within a few years, 89 percent …