If you haven’t already spent enough money by clicking Facebook and Instagram ads specifically tailored to your individual shopping habits, watch out. This week, Snapchat and Amazon announced a partnership that brings augmented reality (AR) to the forefront of the social media shopping experience. Oh, and it makes it even easier to spend money in the process. As part of …
Samsung Tech Day: Making Memories and Driving Digital Transformation
Last week I had the opportunity to be part of Samsung Semiconductor’s Tech Day in San Jose. It was an action-packed day of product announcements that culminated with a lively conversation between Samsung Corporate Senior Vice President, Jim Elliott and Apple Co-founder Steve Wozniak. Wozniak kept the audience at the edge of their seats as he shared his whit, humor …
Balancing Customer Experience And Tech: Do You Have Too Much Technology In Your Workplace?
Is it possible to have too much technology in your workplace? Experts say yes. Though it’s easy to be mesmerized by the next big digital opportunity in today’s market, chances are good many of us are adopting far more tech than we need—and wasting a lot of time and resources in the process. Today, the most agile businesses are working …
Alibaba vs. Amazon: The Battle of Disruptive Innovation Beyond Traditional E-Commerce
If one thing is for certain, it’s that there is a dominant figure in the e-commerce world. I bet your mind instantly went to Amazon—and for good reason. They have 300 million active users, bring in billions of online revenue each year, and hold 49.1 percent of the US e-commerce market share. They are the literal definition of a tech …
5 Reasons DevOps and Security Need to Work Together
There is nothing like speeding up your business processes and development cycles is there? DevOps has revolutionized the way businesses meet the constantly evolving needs of their customers, without sacrificing productivity. Even as good as it sounds, it can still come at a price if DevOps and security are not working together. With the speed at which new iterations are …
How to Derive Actionable Insights From Your Talent Recruitment Process Data
I recently published an article on LinkedIn discussing the need to move away from self-validated opinions when it comes to talent recruitment, talent acquisition, and talent attraction and the value that data can add to the talent recruitment process. In that article, I spoke about the role data plays in recruiting top talent and how to derive actionable insights from …
The Top 10 Digital Transformation Trends of 2019
Over the past few years I have made the commitment to looking forward to the year ahead to predict some of the most significant digital transformation trends. Knowing that digital transformation is not only a technological shift, but an organizational change at the intersection of technology, business and people, such reflection must take into account countless possibilities. In this year’s …
The Cybersecurity Disconnect: Addressing the Problem in the C-Suite
How committed is your company to cybersecurity? Recent reports show the answer isn’t very straightforward. In many cases, the CEO and CIO have different ideas of what data security means, and why it matters. It’s time to get both tech and business leadership on the same page in making data security a top priority. Understanding the Divide In a recent …
Digital Transformation Trends: How Digitally Transformed CMOs are Impacted
Last month, I shared an article about the digital transformation trends to look forward to in 2019. But those trends won’t happen in a vacuum. They’ll impact everyone working in today’s digital landscape, including the digitally transformed CMO. It’s safe to say that when may of todays marketing executives finished college in the 80s and 90s, they could not have …
6 Steps to Build a Data-Driven Sales Team
Did you know that the most successful sales teams are three times more likely to use analytics than under-performing teams? A statistic like that would convince me to use data immediately, but that isn’t always the case. It seems that data has taken a backseat to other less successful sales tactics and it’s time for that to change. But you …