This post is sponsored by Microsoft Office, but all views and opinions are my own. No matter how much technology is likely to grow and change in the next few years, there is one thing that will surely stick around: the importance of user experience (UX). I talk a lot about UX and customer experience (CX) as drivers of the digital …
UX Strategy: Why It Matters Now More Than Ever
In the past decade, we’ve seen the creation of many new verbs—tweet, uber, and “swipe left”—added to the global lexicon. The reason: companies like Twitter, Uber, and Tinder have created a UX powerful enough to disrupt our standard way of living. How can all companies experience that kind of success? Hint: it isn’t just about good design. It’s about creating …
Microsoft Partners With LaLiga to Reimagine the Fan Experience
I don’t gush often, but I have to confess, I am an all-out soccer junkie. Now, other than the fact that I have modestly insulted the world’s most popular sport by referring to it in “American,” let’s just say when I hear digital transformation and Soccer in the same sentence, my ears perk up. This passion that I have for …
From Platform-Centric to People-Centric IT
Just as the focus shifted from hardware to software in the modern business world, we’re now seeing a similar transformation with IT models. Platform-centric IT models and design (where companies base the majority of their IT around a single solution ecosystem) are making way for people-centric models. The future of technology does not lie with complex applications overly laden with …
The Solution for Low-Risk App Development
In a world full of apps, one must be at the forefront of user experience (UX) and user interface (UI) design to remain competitive. Without quality UI, your audience will get lost, confused, and frustrated—all of which leads to an incredibly negatively UX. Unfortunately, good designers can be expensive, and executives with the right capabilities are hard to find. The …
Greatest Value CIOs and IT Teams Can Deliver: User Experience
Your interactions with technology outside of your work environment are completely voluntary. What applications you download, how often and on what device(s) you interface, where you direct your IT energies and loyalties—all the variables surrounding how you consume technology are rooted in your user experience (UX). Would you continue to go back to a platform or application that is inconvenient, …