Futurum’s principal analyst Daniel Newman covers Treasure Data’s launch of the Treasure Data Journey Orchestration tool offering insights into how this will help marketers make the most of their customer data.
Exploring The State Of Customer Data Platforms
According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences.
Treasure Data Up-Levels Its CDP Platform With Treasure Insights
This week Treasure Data announced a series of new product capabilities for its CDP called Treasure Insights improving customer value.