In the integration space, particularly the AV integration space, unified communications (UC) has long been a highly discussed, yet rarely understood topic. For many years, AV professionals have been debating about what is included in a unified communications solution—is it voice and video? Does it include messaging or presence? What about real time web collaboration? And how is social media …
Mobile shapes millennials’ shopping journey the most
There’s one thing that we all know for sure—not all shoppers are alike. Thanks to big data, we now have a better idea about what shoppers like and what they don’t. Millennials, for instance, have some very strong tendencies in how they use the Web and mobile while researching and shopping, and also around what triggers them to make purchases. …
CMOs are embracing big data, which is good (mostly)
For a long time, CMOs and their teams have driven their strategies around gut feelings, creating campaigns with objectives that were often unmeasurable beyond studies and field research largely done after the fact, along with sales data. Then big data entered the picture and turned everything on its head. Now, we’re seeing more and more CMOs adopting the use of big data …
4 Questions To Ask Before Implementing a Big Data Strategy
Data streams are constantly flowing from the technology we use in our daily life. Phones, televisions, computers, credit cards and even sensor-equipped buildings are all contributing to the data stream. And all this data is not only growing in volume, but it’s growing at a monstrous speed, doubling in size every two years. It is predicted that the data we …
What’s driving the rise of cloud marketplaces?
Every major tech company, distributor, and large SaaS provider is getting into the cloud marketplace game. And it’s only getting bigger. Analysts are positive that cloud computing will continue to grow in all areas, including software, hardware, IT outsourcing, and supporting the latest innovations.Forrester predicts the public cloud marketplace will reach $191 billion by 2020. This makes sense as cloud …
What Future Ready Enterprise Means to Me
We are in a world that knows no bounds. Technology is driving the growth engine, helping small companies become large enterprises faster than ever before. Companies like Uber and Airbnb quickly grew from humble startups to major market players in their industries. What catapults their growth? It’s that these brands have an eye for the future. This insight works in their benefit. However, …
The Role of Technology in Employee Advocacy
There is no question about it, with the mainstreaming of social media and mobile technology, your employees are more highly connected than ever. Add the recent workplace trends of BYOD and remote working, and we have blurred the lines between work and leisure. We now experience almost zero transition between professional and personal lives — almost around the clock. This …
3 Ways To Gain Employee Engagement in Technology Adoption
Today, organizations of all sizes are experiencing a digital transformation. Irrespective of the industry or sector, the majority of businesses are implementing technology to better serve their customers and drive more revenue. During the transition, it is very common to hear these companies gripe –“We’ve spent an obscene amount of money on that tool, but people are still not using …
The Role of Company Culture in Technology Integration Success! #SMACtalk Ep 28
Brian and Dan attempt to change the current technology discussion from what’s the best technology solutions available to, what technology is my company using today and what solutions best fit in my company culture. The goal for businesses embracing technology must be around implementing the best tools and solutions to empower our employees to be most productive when solving business …
Can Big Data Steer Us Wrong?
We talk incessantly about the importance of big data to drive better business decisions and outcomes. Marketers, managers, business owners, thought leaders – just about everyone is spending inordinate amounts of time debating big data. Why? It’s because companies engaging in data projects are doing better than those that are not. The proof is out there for everyone to see. …