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Strengthening Your User Experience Strategy

In Technology by Daniel NewmanLeave a Comment

When companies like Amazon are investing 100 times more in user experience (UX) than they are in advertising, it’s time to pay attention. With the rise of mobility, UX has become perhaps the most important element of business strategy, and the top predictor of success in the digital economy. It no longer matters how good your idea or product is …

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Communication Changes in the Digital Transformation

In Digital Transformation by Daniel NewmanLeave a Comment

Usually, when we think of digital transformation, we think of the cool technologies—artificial intelligence, big data, machine learning—that help our businesses run faster and smoother. But those technologies do more than enhance our productivity. They also change how we communicate—with our fellow employees and with our customers. It would be easy to chalk all the communications changes up to “mobility”—the …