Marketing leaders are facing new challenges, with eight in ten considering their role has broadened, and more than one in four saying the changes have been significant. No surprise then that having the right talent to meet these challenges is the CMO focus for 2019, as they look to drive organic growth in their organizations. These conclusions come from the …
How AI Tools are Improving Social Media Marketing Effectiveness
Connecting with customers has never been more important and easier than it is right now. Here’s how AI is improving social media marketing.
Social Submersion: Teen Instagram Star’s Message for Young Girls
Do your profiles on social media accurately reflect who you really are? How many of your “friends” could you actually call, in real-life, in a pinch? How much value do you assign to all those likes, follows, and comments? For one 18-year-old Australian Instagram sensation, it was all too much. Essena O’Neill had enough of the inauthenticity of her carefully …
Live at #SocialShakeUp15 Tech and Tools Dominate Future of Marketing – #SMACTALK Episode 30
In this week’s episode of SMACTalk (Social, Mobile, Analytics and Cloud), Brian Fanzo and I discuss the growing importance that tools and technology are playing in the world of marketing. With Brian heading off to Social Shake Up, the annual Social Media Today event in Atlanta, we started pondering the biggest challenges that enterprises and business are having with marketing …
Social and Mobile Set To Inspire Workplace Transformation
Business has forever been a world of change. If we think of it – change has been the only constant factor given the proliferation of so many technologies since the last couple of decades. While change has occurred in all aspects, the workplace is where some of the most glaring transformations have taken place. Let’s take a look at two …
Does Privacy Exist On The Internet Of Things?
Over the last month there has been an unfathomable amount of content published about the massive privacy intrusion that isFacebook Messenger. With the ability to intrude into the lives of its users in ways that the NSA would never think to, it isn’t a surprise that the new download brought such strong opinions; many of which served as recommendations to not …