Oracle Autonomous Data Warehouse (ADW) is better positioned now to power ecosystem-wide adoption of self-driving cloud DW platforms through the addition of new capabilities. Oracle ADW will compel rivals to counter Oracle with their own autonomous DW portfolio developments, particularly around offering post-SQL cloud DW capabilities that fulfill the ease of use and minimal administration demands of organization of all sizes.
Oracle Reddits Advertiser Digital Brand Safety for User-Generated Content
Oracle Data Cloud announced a new collaboration with Reddit to provide brand safety controls for advertisers around a real-time feed of user-generated content (UGC).