Marketing leaders are facing new challenges, with eight in ten considering their role has broadened, and more than one in four saying the changes have been significant. No surprise then that having the right talent to meet these challenges is the CMO focus for 2019, as they look to drive organic growth in their organizations. These conclusions come from the …
Mobile Marketing Continues to Explode
This post is sponsored by Samsung Business. All thoughts and opinions are my own. If your brand isn’t among those planning a significant spend on mobile marketing in 2016, you need to stop treating it like a fad and step up to meet your competition. Usage statistics show that today people live and work while on the move, and the astronomical …
Omni-Channel: The Critical Role Mobile Plays
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Omni-channel is a hot topic that’s getting a lot of attention these days from brands worldwide. And, why not? Buying has changed since the dawn of the omni-channel shopper. Today, it can take months for someone to decide to buy, a process that can connect them to …
Mobile Marketing Automation: A Must for Businesses and MSPs
With the proliferation of mobile devices and the development of effective and accessible automation technologies, is this the year mobile marketing automation (MMA) becomes table stakes for business success? I think the implications here are much broader than that, as the managed mobility service market itself is exploding. So, not only do businesses need to be paying attention to mobility …
How Cloud Is Revolutionizing Mobile Marketing
I always find it interesting when two or more innovations blend together to give us something even more amazing. Cloud computing and mobile technology have been two of the most talked-about trends in the past few years and while they have brought significant changes in the way we do business, the interaction between these two innovations looks promising. As businesses …
The Mobile Marketing Imperative
Did you know that 2014 is the year that mobile takes over as the number one place for Internet consumption? If not, it is important that you take note of this because whether your business is e-commerce or merely a consulting firm with a website, the shift to mobile is going to affect the way you market your brand. Whether …