Futurum’s Olivier Blanchard covers Google’s acquisition of Fitbit and how it could deliver the missing piece in Google’s product ecosystem — and perhaps make Apple nervous in the process. Why? Aside from Google’s wearables business suddenly absorbing Fitbit’s nearly 30 million active users worldwide, Google also finally has the tools to become an implementer of its own Wear OS platform.
Google $2.1 Billion Fitbit Acquisition Hits EU Snag
Fears about Google’s use of Fitbit data to potentially gain an unfair advertising advantage cause EU regulators to take a closer look at the potential anticompetitive effects of the deal. I don’t see much cause for alarm here, and here’s why.
Why Google Looking at Fitbit Acquisition Makes Perfect Sense
Google looking at a Fitbit acquisition? That makes perfect sense. Here are my thoughts on why, not the least of which is all about the data. Which Google very badly wants. It’s also about Google finally being able to compete with Apple in the health and fitness space. Oh, and note that Fitbit’s stock is having a field day, trading up about 27% this afternoon.
Wearable Tech: Commerce and the Human Data Center?
The annual CES show in Las Vegas always brings a lot of buzz. Any time well over 100,000 people touch down in the same city at the same time for one event, you know big things are happening. You would think I was talking about the Super Bowl? Las Vegas is safe from the NFL for now, but let’s just …