Most business leaders are familiar with the concept of digital disruption—a subset of innovative disruption, or a new tool that changes the rules of an industry and how the market operates. In the case of digital disruption, that tool is technology itself. Businesses who keep pace with digital transformation can safeguard against a crushing tide of forward-focused competition. Shifting your …
Digital Transformation: The Law of the Farm
Let’s be provocative! There is no such thing as “digital transformation” only organizations in transformation. The word digital in “digital transformation” is a symptom of something else much like having a fever indicates an infection. Many companies feel a burning platform syndrome and this is because there are core mechanisms burning inside the organization that are being pressured by the …
Struggling with Digital Transformation and the Generational Path to Purchase? We’ve Got You Covered.
Everyone’s talking about digital transformation, but what are you DOING about it? For those of us in the B2B marketing space, the struggle is real. We’re moving from an analog corporate mindset to a focus on digital transformation, and—as an added challenge—working to connect with prospects squarely in line with their differing generational paths to purchase. Delivering the right message …
The 4 Pillars of Digital Transformation: Stability, Reliability, Agility, and Speed
When I was at the Pegaworld event in Vegas a few weeks ago, I had the pleasure of seeing Dr. Brigit König, CEO of Germany’s Allianz Health, keynote. I also spent some time later in the day with Birgit talking about digital transformation and what it’s been like for a global insurance company like Allianz to take the plunge. Her …
Change the Game for Your Business with Digital Transformation
Channel the power of digital transformation to build your small or midsize business in a way that brings your brand and customers closer than ever before. Learn how digital transformation and experiences are now at the center of our lives. Watch Daniel Newman share not only why your business must transform but also how you can get started today. To view …
Which Industries are the Most Digital [Report]
You would likely be hard pressed to find a business in any industry in the U.S. today that isn’t focused on digital transformation in one way or another. But while those at the cutting edge are continually pushing the boundaries of what digital technology can offer, many others struggle just to keep up with the relentless pace of innovation that …
Role of the Digital CIO: Lead, Challenge, Disrupt, Transform [Report]
It wasn’t that long ago that the role of the Chief Information Officer (CIO) was largely technical, dealing mainly with the delivery and maintenance of IT equipment. With the advent of the digital age, the CIO is beginning to take on a very different, and exponentially more strategic role. This role places them squarely at the center of the boardroom …
Driving Digital Transformation: A Q&A with Jonathan Becher, CDO of SAP
If there’s one thing that’s true about the tech marketplace, it’s that you can never stop learning or asking questions to better your understanding or deepen your knowledge. Yes, these gadgets and platforms change the way we live and do business, and they’re unendingly interesting to examine and explore—ultimately, though, the heart of this industry comes back to communication. That’s …
How Digital Transformation Impacts Everything about Your Business
Have a smartphone attached to you at all times? Use cloud applications on a daily basis? Technology has certainly affected our personal lives, but it’s also changed the way we do business. Even if you haven’t heard the term ‘digital transformation’ yet, odds are you’ve got at least a couple of initiatives already in the works that would fall under …
Digital to the Core: Human Experience Fuels Digital Transformation
Companies that stand out as digitally progressive aren’t necessarily technophiles or spendthrifts. In reality, technology accounts for only one (though important) part of the digital transformation equation. Every organization needs more than a 3D printer, a cloud solution, or a mobile device policy to truly transform—it needs to undergo an entire cultural shift. Digital Goals Vary Depending on Willingness to …