In this week’s episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pega CEO, Alan Trefler. Known for his “Pull no punches” approach to business, Alan makes for the perfect “SMAC” guest because he’s going to take questions head on and leave the audience wanting more. At Pegaworld, we found out that Mr. Trefler isn’t only the CEO at Pega, he is also a chess master …
Making Data-Backed Decisions
It used to be that the best people in business seemed to have a gut instinct about the perfect deal. It was like magic, leaving all of us to wonder how we could sprinkle the same fairy dust on our own projects to be similarly successful. Fast forward a couple decades, and gut instincts are being replaced by hard data. …
The Time for Data-Driven HR Is Now
For decades, HR has lived by the adage, “Go with your gut”—trusting our instincts when it came to hiring decisions, recruiting, selecting perks and benefits, and even completing employee assessments. But today’s technology brings us something far more reliable on which to base the future of your company and the management of its most valuable resource: Big data. Data-driven HR …
17 Tech Trends to Watch for in 2017
Of all the “What to watch” lists gumming up your social media feeds, “Which tech trends are on the horizon” should be the one you pause long enough to read. It’s important to recognize what technology is increasingly in popularity so you can allocate the time and funds to make these trends pay off for your business. Here are my …
Three Types of Data Every Company Needs
The constant stream of data that surrounds us today undoubtedly has the capacity to transform the way that we do business. We have access to unprecedented amounts of information about clients, prospects, and our competitors, which has the power to drive businesses forward in ways that we could have scarcely dreamt about just a few years ago. Having an abundance …
Data-Based Intelligence Demands Critical Thinking
Technology supports the collection of data from a myriad of sources: websites, real life, social, on and on. That data has so much potential for improving our understanding of customers’ needs and their decision processes. Because of the opportunity to improve targeting, speed the purchase cycle, and build customer relationships, all that collected data promises powerful competitive advantage. To achieve …
Five HR Analytics Terms You Need to Know
I love big data. I love it for many reasons, but, as I’ve said before, one of the main reasons is the way it’s “raised the profile” of HR and its importance. The sheer volume of information HR analytics can bring to the table has moved HR practitioners from an “out of sight out of mind” back room business function, …
Will Mobile Data Use Drive Companies to IoT for Revenues?
Today’s mobile devices are really fun-sized technology powerhouses, used for everything from gaming to staying active on social to keeping up with work while on the go. (Oh, and smartphones can even make calls, too, if anyone does that anymore.) These feature-packed devices use a ton of data, and it’s becoming increasingly economical for consumers to get more of it …
Enterprise IT Reality: Cyberthreats and Security Fears
Today’s enterprise IT teams are largely kept awake at night focused on cyberthreats and security fears. That’s very different, though, than what tech teams have focused on in the past. Consider this: In November 1988, the world was introduced to the first widespread computer bug. The virus caused thousands of machines to crash and resulted in damage that was well …
What Is Next For Consumer Privacy As Data Continues To Proliferate
We are inherently drawn towards things that are free. Psychologist, Dan Ariely, in his book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, has explained this behavior, “FREE! gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.” With the rise in consumerism, our needs, wants, and demands …