As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?
Four Principals For Building A Better Analytics Team
One of the most important elements of any effective analytics program is its guiding set of principles. Exploring 4 key principals to build a better analytics team.
5 Fixes for Your Failing Data Initiatives
There are thousands of articles written about the importance of using data in business and finding success. I’ve written about it several times. Some businesses have been able to capitalize on big data and analytics and have been able to improve the decision-making process across the organization. But despite the few gleaming success stories, I’m still seeing failing data initiatives …
In a World Where Data Rules, All Companies Are Tech Companies
We are sitting smack dab in the middle of the data revolution. Every single company regardless of size or industry has the ability to collect data—on supplies, on inventory and of course, on consumers, just to name a few. And it’s no secret that data can aide in decision making and increase the productivity of our business operations. Whether you …