View Post

5 Digital Transformation Trends Reshaping Customer Experience for 2019

In Digital Transformation by Daniel NewmanLeave a Comment

Some companies think digital transformation is about efficiency—saving time and money, beating competitors to market, and wooing customers with fancy apps and tech bling. They’re wrong. As I’ve said for years now, digital transformation is about one thing: improving customer experience. And many companies are finally starting to realize that customer experience management needs to be on their radar if …

View Post

3 Keys to Driving Customer Experience into Your Digital Transformation

In Digital Transformation by Daniel NewmanLeave a Comment

In the past month, we discussed the pillars of the digital transformation—shifting our focus from technology to the behaviors that drive the digital transformation. I believe that the complete transformation is only possible if the right kind of organization is built, an organization that believes in the possible. To build these organizations, every organization needs to fully understand the meaning …

View Post

Simplify Customer Data Acquisition, Improve Customer Experience! 

In Big Data by Daniel NewmanLeave a Comment

The customer experience (CX) is increasingly driving business success worldwide. With customers able to share their experiences online in real time, companies in every sector—from retail to healthcare—are realizing CX has the ability to make or break a reputation, and to do it even faster than ever before. Not buying it? Consider this: Research from Forrester shows that in 2016, …