If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.
Improving the Customer Journey with IoT
I was recently honored to be one of the thought leaders interviewed for SAP’s “Focusing Forward with IOT” report. Along with the other technology leaders included in the study, I believe the Internet of Things (IoT) holds huge potential for society, especially when it comes to customer experience (CX). The fact that the IoT can help businesses gain so much …
Mastering Customer Experience Starts with Customer Journey Mapping
Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever before driving business strategy, companies can now create accurate customer journey maps that help them direct and retarget marketing activities …
Can MSPs Build a Service Around Customer Journey Mapping?
The history of customer journey mapping is deep and diverse, though it hasn’t always had the same name. Executives at large enterprises like Nordstrom recognized early that understanding customers is important to the success of a business. That’s why they developed their famously lenient return policy. By looking at customer needs and how they engage with your company, you gain …