Futurum principal analyst Shelly Kramer explores Oracle Cloud Fusion’s integration of Oracle Unity customer data into its Oracle Service application in an effort to provide customer service agents with a unified view of their customers and enable better customer experiences.
4 Key Customer Experience Metrics Brands Should Be Tracking
Here are 4 metrics brands should keep their eyes on in order to deliver a great customer experience to customers.
5 Digital Transformation Trends Reshaping Customer Experience for 2019
Some companies think digital transformation is about efficiency—saving time and money, beating competitors to market, and wooing customers with fancy apps and tech bling. They’re wrong. As I’ve said for years now, digital transformation is about one thing: improving customer experience. And many companies are finally starting to realize that customer experience management needs to be on their radar if …