Do you know how your company really looks at IT? Is there a rift between the C-suite and the IT team concerning the value of the cloud on a big-picture, business-minded scale? What about your employees—are they jumping on the shadow IT bandwagon and using unapproved cloud applications to do their work because the overall IT structure seems convoluted or unproductive? …
How the Internet of Things Will Impact Healthcare
We’ve been talking a lot this month about the Internet of Things (IoT)—about all its promise for businesses and consumers, its role when it comes to big data, and the risks that will accompany its rise. It’s inarguably both a powerful and challenging tool for all of us across the spectrum of enterprise, from marketers to, CIOs, to IT professionals. …
Will CMOs Be Making The Tech Purchasing Decisions Soon
Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, …
The Changing Role of the CIO [Study]
The role of the Chief Information Officer (CIO) is one that has seen constant change over the years, as the rapid pace of the digital revolution has presented business with new opportunities and challenges. That evolution seems likely to continue according to a recent study, which suggests that IT leaders see themselves playing a much more strategic role in the …
Marketing and Technology Clashing In The C-Suite
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn’t at all uncommon for marketing to manage their tools while IT put their focus on other things. For …
The Mobile Marketing Imperative
Did you know that 2014 is the year that mobile takes over as the number one place for Internet consumption? If not, it is important that you take note of this because whether your business is e-commerce or merely a consulting firm with a website, the shift to mobile is going to affect the way you market your brand. Whether …
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