Futurum’s lead analyst Shelly Kramer responds to Ogilvy UK’s plan to phase out collaboration with influencers who edit their faces and bodies with insight into the social impact of authenticity and diversity in modern marketing practices.
Nike’s Metaverse Store Paves a Pathway into the Future
Futurum principal analyst Shelly Kramer explores Nike’s entrance into the metaverse with its virtual store Nikeland, taking a look at the innovative opportunities it opens up for ecommerce, virtual products, and a new kind of brand engagement for Nike customers.
New Bipartisan Healthcare Cybersecurity Act Aims to Improve Protection Efforts
Futurum principal analyst Shelly Kramer examines cybersecurity concerns facing healthcare institutions with insight into the potential impact of the recently-introduced bipartisan Healthcare Cybersecurity Act on those organizations and the public.
Salesforce Renames Tableau CRM ‘Salesforce CRM Analytics’
Futurum principal analyst Shelly Kramer provides analysis of Salesforce’s renaming of its Tableau CRM product to Salesforce CRM Analysis and discusses the impact of recently announced features to be rolled out this summer.
ServiceNow Publishes 2022 Global Impact Report Detailing ESG Progress
Futurum’s principal analyst Shelly Kramer takes a dive into ServiceNow’s 2022 Global Impact Report with insight into the importance of setting and achieving ESG goals for sustainability, responsible business leadership, and company culture.
Google Cloud’s Retail Search Tool Geared Toward Helping Eliminate Cart Abandonment
Futurum’s principal analyst Shelly Kramer explores Google Cloud’s announcement of the launch of its new Retail Search, a tool designed to help ecommerce retailers address and mitigate cart abandonment and level up on the customer experience front. In combination with Google Cloud’s other retail tools, this is a smart move for Google Cloud as it continues to try and gain traction in the cloud wars.
Honeywell Deepens Sustainability Goals, Commits to Science-Based Target to Reduce its Emissions In Line with Climate Science and Supports the Paris Climate Agreement
Futurum analysts Todd R. Weiss and Shelly Kramer explore Honeywell’s latest moves to further its commitment to fight climate change by adopting broader sustainability and ESG goals, including getting help to continue to reduce greenhouse gas emissions at its facilities around the world.
Zoom for Government Earns Provisional IL4 Authorization from Department of Defense
Futurum’s principal analyst Shelly Kramer examines the impact of Zoom for Government achieving Provisional IL4 Authorization from the Department of Defense and why that’s an important accomplishment for the video conferencing and collaboration leader.
Fintech Startup Brex Releases Financial Software Platform Brex Empower
Futurum principal analyst Shelly Kramer covers the release of Brex Empower, a new platform from fintech startup Brex focused on financial management solutions designed to speed up the pace of business, empower employees, and provide spend management capabilities.
WalkMe Realize 2022: New Updates and Features for WalkMe Enterprise Take Center Stage
Futurum principal analyst Shelly Kramer and junior analyst Lauren Kirkpatrick discuss WalkMe Realize 2022 and the recent announcements around WalkMe’s enterprise Digital Adoption Platform. The updates center on data, action, and experience, which will allow users to gain more insight into their enterprise technology usage and drive better employee experiences.
