This post is sponsored by Samsung Business. All thoughts and opinions are my own. The debate regarding big screen vs. small screen goes far back in the history of display technology. However, now we have entered an era where there’s a huge demand for both. For instance, the digital signage market is booming—it’s currently the world’s second fastest growing ad medium. …
Smarter Digital Signage Inevitable in the Workplace (and All Places)
Whenever we talk about the workplace these days, the conversation is hardly complete without some high-tech words being tossed around— the cloud, big data, the Internet of Things—each of which signifies a new type of work, and work environment. But are these things also relevant to the role of digital signage in the corporate space? Yes, of course they are. …
Cultivating Your Fans: Big Data Finds Its Way Into Sports Marketing
The days of in-your-face, disruptive marketing are over. Today, it’s difficult to get your audience to respond to promotional messages without first building and nurturing relationships with them. To do this, you need to know your target audience. This is where Big Data jumps comes in. Why? Big Data holds a goldmine of information on your target audience. This level …
Bringing Customers to the Center Requires Technology Foresight
We live in a world where there’s so much discussion going on about “customer centricity.” Brands are rethinking their strategies to become more customer-centric. While business is always about customers, putting them at the core of your digital strategy is now front and center. Empowered by Tech Due to endless access to the Internet, social, and mobile, today’s customers are …
What is the MSP Opportunity for IoT?
Our world is turning into one gigantic interconnected web, thanks to the growing number of devices and physical objects linked to the Internet—and to each other—via wireless networks. That’s the basic idea behind a term that’s being tossed around a lot these days—the Internet of Things or IoT. In fact, the latest IP version, IPv6, was designed to accommodate more …
Is Technology or Strategy the Biggest Driver of Digital Transformation?
Often when we talk about digital transformation, we are focused on technology. With technology changing so fast, it is easy to think that it alone is the biggest driver of digital transformation. As tech continues to thrive, so must companies. This used to be a common equation. However, a recent study by MIT Sloan and Deloitte discovered that it may …
Mobile vs. Mobility: Understanding the Business Difference
This post is sponsored by Samsung Business. All thoughts and opinions are my own. In a global marketplace where the pace of business is 24/7/365, work busted out of its 9-to-5 structure a long time ago. Smartphones, tablets, even watches connect us to work whether we’re in the boardroom or on the sidelines of our kids’ soccer game. Businesses often turn …
Mobile shapes millennials’ shopping journey the most
There’s one thing that we all know for sure—not all shoppers are alike. Thanks to big data, we now have a better idea about what shoppers like and what they don’t. Millennials, for instance, have some very strong tendencies in how they use the Web and mobile while researching and shopping, and also around what triggers them to make purchases. …
Intent data: Taking personalized marketing to new level
Big data and analytics have become the holy grail of marketing speak. Being more data driven has definitely become hip, but it’s not hype. Brands and marketers are using data to track customer journeys, to target and capture new customers, and to retain existing ones. Today’s consumers have come to expect a lot more from brands than simply the ability …
Crafting The Mobile Experience
This post is sponsored by Samsung Business. All thoughts and opinions are my own. The rapid proliferation of mobile has done more than just untether us. Sure, we no longer have to rough it to our office just to check email or to update a spreadsheet. But in reality, that isn’t really all that new. What is new is the importance …