What is employee advocacy? Is it social employees or perhaps employee engagement? And what should brands and companies be doing with employee advocacy? A lot of leaders wonder what employee advocacy is and employees ask themselves, “Who am I advocating for?” Often the response to discussions and events around employee advocacy is fractional compared to other topics like social selling. …
Are we considering mobile security when developing a mobile strategy?
Enterprises large and small are going mobile. In fact, with BYOD (bring your own device), a wide range of mobile devices are making their way into businesses, and employees are exposing companies to security issues through shadow IT, the cloud, and the app economy, with or without their knowledge. A new study by eBay shows that one in every four online …
Mobile Marketing Automation: A Must for Businesses and MSPs
With the proliferation of mobile devices and the development of effective and accessible automation technologies, is this the year mobile marketing automation (MMA) becomes table stakes for business success? I think the implications here are much broader than that, as the managed mobility service market itself is exploding. So, not only do businesses need to be paying attention to mobility …
4 Questions To Ask Before Implementing a Big Data Strategy
Data streams are constantly flowing from the technology we use in our daily life. Phones, televisions, computers, credit cards and even sensor-equipped buildings are all contributing to the data stream. And all this data is not only growing in volume, but it’s growing at a monstrous speed, doubling in size every two years. It is predicted that the data we …
#SMACTalk Episode #31 – Just How Secure Are Our Mobile Devices?
For this episode, Brian and I partnered up with F-Secure, inventors of software that enables users to keep themselves private while connected to the web via mobile. They reached out via Twitter so I researched the product and the topic, finding it intriguing enough to discuss further. Are people really aware of how secure they are (or are not) on …
The Future of Cloud: Everything as a Service
Contrary to hype around cloud being the future of the enterprise, cloud computing is here and happening right now. The question businesses must focus on is not when but how to most effectively integrate cloud into their business operations. At the Washington, DC-based Collaborate conference held in early January of this year, Google X co-founder Tom Chi’s keynote address focused …
Live at #SocialShakeUp15 Tech and Tools Dominate Future of Marketing – #SMACTALK Episode 30
In this week’s episode of SMACTalk (Social, Mobile, Analytics and Cloud), Brian Fanzo and I discuss the growing importance that tools and technology are playing in the world of marketing. With Brian heading off to Social Shake Up, the annual Social Media Today event in Atlanta, we started pondering the biggest challenges that enterprises and business are having with marketing …
What’s driving the rise of cloud marketplaces?
Every major tech company, distributor, and large SaaS provider is getting into the cloud marketplace game. And it’s only getting bigger. Analysts are positive that cloud computing will continue to grow in all areas, including software, hardware, IT outsourcing, and supporting the latest innovations.Forrester predicts the public cloud marketplace will reach $191 billion by 2020. This makes sense as cloud …
The Perils of Shadow IT: Your Most Senior Executives Are Doing It
They say any press is good press, and the ruling is still out as to whether or not Hillary Clinton knowingly broke any laws when she used a private, home based email account for official State business as Secretary of State. She admitted on Tuesday that she had made a mistake and should’ve created two email accounts: a government one …
Always On World Means Tech Companies Need to Organize the Cloud
What does an “always-on” world need? To make our hyper-connected world go round, it needs more mobility, data, access, tools, and collaboration. We live in an era of tools and apps. Accounting, email marketing, customer service, project management—literally every area of your business has access to apps to streamline business operation. As business becomes more demanding and complex, organizations fight …