The history of customer journey mapping is deep and diverse, though it hasn’t always had the same name. Executives at large enterprises like Nordstrom recognized early that understanding customers is important to the success of a business. That’s why they developed their famously lenient return policy. By looking at customer needs and how they engage with your company, you gain …
How the Internet of Things Will Impact Healthcare
We’ve been talking a lot this month about the Internet of Things (IoT)—about all its promise for businesses and consumers, its role when it comes to big data, and the risks that will accompany its rise. It’s inarguably both a powerful and challenging tool for all of us across the spectrum of enterprise, from marketers to, CIOs, to IT professionals. …
The Internet of Things is Here: Is Your Business Ready?
The Internet of Things (IoT), or as many refer to it, the Internet of Everything (IoE), fueled by the power of big data, is changing the world as we know it. And it’s definitely changing the face of business and what business innovation looks like. Consider this: In 2008 there were more things connected to the Internet than there were …
Assessing Your Enterprise Clients’ Move to the Cloud
Ah, the cloud—the place in the cybersky that enables all those applications and holds all that data for businesses both big and small. It seems like most companies these days have opted to take at least some tentative steps toward cloud—and if they haven’t yet, you can bet it’s been discussed. The more moving parts within a company, though, the …
The Sharing Economy is People Fueled and Cloud Powered
Sharing technology is all around us. Some well-known companies like Uber (get a ride) and AirBnB (get a room) have mastered it, providing utility and relevancy from their always-available apps. Note that now, though, there are sharing apps for more than just cars and beds. From food to friendship, we can get on-demand, geographically useful access to whatever we need, …
Insight Brokers: Can MSPs Simplify Big Data for Business?
Big data is a big deal. It’s a term tossed around in the current business environment as a way to gain insights into a company environment or consumer needs. Resources can be streamlined through the use of big data by helping enterprises understand their employees and gauge the demand for products or services – and executives can use it for …
Digital Transformation is Different for Every Business. Let Your Talent and Your Customers Guide You
Whenever a new technology is introduced, a new practice emerges, or research changes thought leadership, people often look at the information like it’s a blueprint. The veritable “Word of God.” The reality is that many emerging trends may not apply the same for one organization as they might for another. When it comes to digital transformation, the same principle is …
Five Important Ways Mobility Empowers the Workforce
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Say you’re in an unfamiliar town, and you’re craving sushi. You whip out your phone and type—or simply say—“sushi restaurants nearby.” Before you can blink an eye, you have a host of highly rated restaurants all within three miles of your current (unfamiliar) location. In this age …
Cybersecurity Risks and the Healthcare System [Report]
When you think about online security, it’s a fair bet that the protection of your health records will be near the top of the list of the personal data that you value the most. Well, surprise: According to a new benchmark report, your personal health information would appear to be less well protected than you might imagine. The Insights Industry …
Should MSPs Lead The Charge for Video Conferencing as a Service?
Remember when video used to be a highly equipment-based sale requiring large codecs to be installed in rooms by specialty integrators? Well, that was then. And this is now. Today, with the rapid growth of cloud-based video conferencing services, companies can use desktops and mobile devices along with rented infrastructure to do HD video conferencing. This ease of use has …