Panasonic USA invited me to spend a little time with them at CES 2017. What I didn’t know was that they were going to re-introduce me to a company that has not only evolved, but been reborn in the age of Digital Transformation. Back in 2004 I sold a lot of Panasonic product, mostly projectors and flat panel televisions (Plasmas) …
Security Monitoring: Safeguarding Your Cloud
Monitoring is a key component of cloud security. Firewalls, access controls, and encryption stand guard around the clock, but monitoring ensures every other security measure works properly. If cloud monitoring is not currently part of your cybersecurity strategy, consider incorporating monitoring activities this year. Why You Need Cloud Security Monitoring Measures Cloud technology appeals to businesses and IT departments because …
SMACtalk Podcast: Future of Sales with Lisa Graham and Colleen Francis
If you aren’t growing you’re dying! One of the oldest adages in business, but true by so many accounts. Even though social media and digital has changed the sales process exponentially, selling is still a core part of almost every business. The companies that are best leveraging new media, social selling and of course traditional relationship selling are going to …
The CIO’s Role in the Digital Transformation Process
Digital transformation is the business buzzword du jour, but that doesn’t make it any less important. Digital transformation is the strategic leveraging of digital technologies to change business processes, activities, and competencies, while at the same time evolving business culture to adapt to these changes. As data initiatives (and IT in general) become more widely integrated across companies, CIOs are …
Video and Interactive Technology: Changing the Way We Shop
Sometimes, marketers get things backwards—they focus on the product or service rather than the customer they want to buy it. However, when you keep customers in mind and focus on customer engagement, you can make some pretty impressive changes. Think about how the shopping experience has changed over a few short years. Video and interactive technology have played big roles …
Building a Digital Ecosystem that Benefits You
The digital landscape has changed remarkably in the past decade, and new advances in technology are paving the way for more revolution. Perhaps one way the digital transformation has changed business most is in the way we share information. In essence, the digital revolution has become the digital evolution. New advances in technology mean that businesses need to keep pace …
Collaboration Tech: A First Look at Cisco Spark
Our team at Broadsuite Media Group has taken a deep dive into the Cisco Spark collaboration platform and this is a first look at how it works, what we think, and what you can expect from using Spark. For starters, with a team of 30+, spread all over the U.S., serving clients in the U.S. and abroad, easy and effective …
17 Tech Trends to Watch for in 2017
Of all the “What to watch” lists gumming up your social media feeds, “Which tech trends are on the horizon” should be the one you pause long enough to read. It’s important to recognize what technology is increasingly in popularity so you can allocate the time and funds to make these trends pay off for your business. Here are my …
Enterprise Mobility: The Evolution of The Future of Business
If a struggling business owner were to ask me to identify what they could improve to stay ahead in this marketplace, I would say adaptability. Of course, each business is different, and I wouldn’t know what a given company’s struggles are without a thorough inventory. But most of us can take steps to improve our adaptability. Agility is one of …
Three Types of Data Every Company Needs
The constant stream of data that surrounds us today undoubtedly has the capacity to transform the way that we do business. We have access to unprecedented amounts of information about clients, prospects, and our competitors, which has the power to drive businesses forward in ways that we could have scarcely dreamt about just a few years ago. Having an abundance …