In this Intel-sponsored episode of SMACTalk, Daniel Newman leads a show focused on the visual cloud. Joining Daniel is Lynn Comp, Vice President of Data Center Group and General Manager of the Visual Cloud Division Network Platform Group at Intel. During the show, they discuss what Intel is doing in the realm of the visual cloud and what we can expect in the future.
Lynn focuses her time on helping cloud services be transformed. She talked about the visual cloud including visual workloads that are processed on the cloud and consumed remotely, resulting in horizontal make-up. She mentioned that a lot of enterprises want their subcontractors to be able to view their 3D models, but not the whole model itself. So, remote access is critical for intellectual property.
Lynn mentions that individuals aged 18 to 49 tune into YouTube more often than they do TV. This is a worldwide trend that is exciting and pushing the visual cloud forward through the delivery of things like Comcast and other similar broadcasters.
Lynn discussed how video marketing is becoming more and more common, especially for small to medium-sized businesses. The best way to work with this tech is to learn what the most effective solution might be for the network that they have. With the visual cloud, there is no single design point. Instead, there are multiple points, creating a better hook to increase conversions. The visual cloud gives developers more opportunities in their business models, workload placement and the user experience as a whole.
Lynn explained what Intel’s strategy is for the visual cloud. Intel is taking a “software acceleration” approach, being in the market with software such as the Media Server Studio and Web RTC, which is a way to conduct streaming. Continuing on this acceleration, they will soon be open-sourcing DLDT or the Deep Learning Deployment Toolkit and OpenVino to help unleash innovation and make it easy for solution providers to find the right solution and deciding where to put it. Will they need to place it in the cloud or the edge?
She also shared that Intel will also be opening up access to Scalable Video Technology and working with Google and others in the industry. By open-sourcing these capabilities, Intel believes they can unleash even more innovation.
Lynn further explained that it doesn’t matter how optimized your solution is, if you don’t have the ability to move between the different design points. With Intel, you should have access to the same software that is scalable across all solution points. Instead of broadcasters needing to rip and replace their infrastructure, they can upgrade their hardware seamlessly through software.
Lynn discussed how the whole broadcasting industry is making the switch from black box equipment to software-based architectures to be cloud ready. As the cloud makes 5G possible, it also leaves space for flexibility with the software to find visual cloud workloads.
Daniel wrapped up the show by asking what the real outcome will be in investing in the visual cloud. Lynn explained that to some extent, everyone has the opportunity to be a creator. They can show their passions and talents to a wide audience using YouTube and other broadcasting tools. It isn’t just a passive experience anymore. We’ve unleashed the user’s creativity to create channels, broadcasts and communities that didn’t exist in the past.
Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. From Big Data to IoT to Cloud Computing, Newman makes the connections between business, people and tech that are required for companies to benefit most from their technology projects, which leads to his ideas regularly being cited in CIO.Com, CIO Review and hundreds of other sites across the world. A 5x Best Selling Author including his most recent “Building Dragons: Digital Transformation in the Experience Economy,” Daniel is also a Forbes, Entrepreneur and Huffington Post Contributor. MBA and Graduate Adjunct Professor, Daniel Newman is a Chicago Native and his speaking takes him around the world each year as he shares his vision of the role technology will play in our future.