How did this happen? How did we get here? At some point, businesses began focusing more on innovation than quality, rushing products to market when they weren’t ready for the sake of being first. This cross isn’t Samsung’s alone to bear. Vehicle and food recalls are almost as common to report on as gas prices. This mentality is especially evident in the tech industry, as many brands unapologetically project a “release-first-fix-afterward” strategy.
We know some industries are driven by breakthroughs and cutting-edge innovation, and it’s not innovation that’s the bad guy. Rather, the issue is innovation at the expense of quality.
Over at The Marketing Scope, we’ve broken down not only the crash and burn that was the Note 7, but—and more importantly—what lessons marketing can take away when trying to balance quality and innovation. Do you really know your customers’ attitudes about risk? The Diffusion of Innovation theory holds that only about 13.5 percent of consumers are interested in being “early adopters.” What might that say about your approach?
Read Innovation vs. Quality: After the Samsung Galaxy Note 7 disaster, will an old buzzword get new life? to find out.
Photo Credit: peterajonesy Flickr via Compfight cc
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