It’s not uncommon to see brands in the headlines. Sometimes it’s for their successes—like when LinkedIn came around and allowed influencers to post short videos or when Facebook Messenger took a dive into chatbots. Sometimes it’s for making major organizational shifts—like when Oracle purchased NetSuite, giving a $9.3 billion nod to cloud and stepping out of its enterprise-only approach. Sometimes, though, it’s for all the wrong reasons—like when the …
