It’s not uncommon to see brands in the headlines. Sometimes it’s for their successes—like when LinkedIn came around and allowed influencers to post short videos or when Facebook Messenger took a dive into chatbots. Sometimes it’s for making major organizational shifts—like when Oracle purchased NetSuite, giving a $9.3 billion nod to cloud and stepping out of its enterprise-only approach. Sometimes, though, it’s for all the wrong reasons—like when the …
When AI Chatbots Attack: What You Need to Know About the Struggle to Program Empathy
What’s new in the world of AI and chatbots? Plenty, actually. Love them or hate them, you’d better be prepared for these technologies to power the future of the B2B sales process. First, though, there are a few kinks that need to be worked out—or manners to be worked in, however you want to look at it. Don’t think so? …
The Coming Battle Between Apps and Chatbots
For the last several years, we’ve grown accustomed to having an app for everything. The market is flooded with options to address just about any need a person has. A technology that could challenge that phenomenon seemed unlikely—until recently. The chatbot may be giving apps a run for their money. In fact, there is a very real possibility that apps …