In the wake of becoming independent from Huawei last year, the company is now free to work with U.S. chipmakers. While the company reports multiple partnership with key global chipmakers, Futurum’s Olivier Blanchard has his eye on Honor and Qualcomm and the ability of Qualcomm’s mid-range and budget SOCs as early as next year. Why? The Snapdragon platform’s ability to deliver mmWave-ready modems and complete SOCs across a range of price-points is an advantage that may prove difficult for Mediatek to overcome.
Qualcomm’s New Snapdragon 480 5G Mobile Platform Expands the Company’s Portfolio Into Budget Tier
Qualcomm’s new Snapdragon 480 5G Mobile Platform expands the company’s portfolio in the budget tier, offering price points at mid- and high-tier levels that seem pretty certain to expand its market share ahead of competitors. This is a smart business strategy for a chipmaker looking to leverage 5G early to accelerate revenue growth with minimal friction from competitors. It’s also a smart ecosystem strategy, as Qualcomm can use this opportunity to prove to handset makers that it can become their single source of 5G mobile SOCs at every price point.