NVIDIA adds Volvo to its roster of partners for AI on self-driving cars, and the battle for reference customer wins is on. Intel has publicly shared big wins with BMW, Honda, Nissan, and Fiat- Chrysler, while NVIDIA has staked their claims with Mercedes, VW, and Toyota. The market is big enough for both companies, and it will be interesting to watch as this goes from PoC to production, which company, if any, becomes the undisputed leader in this space.