Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.
The customer data platform (CDP) space continues to gain momentum as big tech and emerging software companies continue to pour resources into giving greater insights into customers through real-time data optimization. Here are some of the latest happenings and what they mean for CDP.
A new Segment (Twilio) report looks into the impact that customer data platforms have had on digital transformation amidst the pandemic.
Last week during the company’s CDP Week, Segment announced a slate of new features and capabilities for its growing customer data platform.
Twilio has announced its intent to complete the acquisition of one of the leading CDP companies, Segment, in a $3.2 billion all stock deal.
This past week, Segment, a rising leader in customer data platform, announced its new data lakes to allow users to do more with their data.