Futurum’s principal analyst Shelly Kramer discusses WalkMe’s Investor Day and the company’s recent success with their Digital Adoption Platform. They attribute their success to their efforts on staying client focused, putting employees at the forefront.
GSMA Intelligence Report: Mobile Operators May Still be Underestimating the ROI of 5G mmWave Deployments
In the new GSMA Intelligence report published today, it’s clear that mobile operators may still be underestimating the ROI of 5G mmWave deployments. The comprehensive report shows various inflection points where mmWave begins to become profitable in areas where demand for capacity is concentrated (like dense urban areas, large buildings, airports, advanced manufacturing plants, and stadiums), and where 3.5 GHz networks can no longer keep up with demand, with and without the deployment of FWA solutions. Most importantly, the report illustrates that overcoming misconceptions about mmWave’s financial viability faster than other operators may be the ultimate competitive advantage in a maturing 5G economy.
Are We Big Data Ready? Beyond the Easy Answers of Clicks and Response Rates
For some of us, extracting intelligence from “big data” has been a practice for decades or more. We simply didn’t have a convenient buzzy term for it. What hasn’t changed over that time is the necessity to extract meaningful, actionable intelligence and apply it to grow a business. Factoring each business’s unique environment, opportunities, competition, resources, limits, etc. are all …
CMOs are embracing big data, which is good (mostly)
For a long time, CMOs and their teams have driven their strategies around gut feelings, creating campaigns with objectives that were often unmeasurable beyond studies and field research largely done after the fact, along with sales data. Then big data entered the picture and turned everything on its head. Now, we’re seeing more and more CMOs adopting the use of big data …