Futurum principal analyst Shelly Kramer explores Nike’s entrance into the metaverse with its virtual store Nikeland, taking a look at the innovative opportunities it opens up for ecommerce, virtual products, and a new kind of brand engagement for Nike customers.
Wearable Tech: Commerce and the Human Data Center?
The annual CES show in Las Vegas always brings a lot of buzz. Any time well over 100,000 people touch down in the same city at the same time for one event, you know big things are happening. You would think I was talking about the Super Bowl? Las Vegas is safe from the NFL for now, but let’s just …
