Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.
Data Privacy: Apple Agrees to Delay Enforcement of iOS 14’s New IDFA Opt-in Rules to 2021
Apple added that they believe that “technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their data with other companies for advertising or advertising measurement purposes, as well as the tools to revoke permission for this tracking.”