Futurum’s Olivier Blanchard covers Google’s acquisition of Fitbit and how it could deliver the missing piece in Google’s product ecosystem — and perhaps make Apple nervous in the process. Why? Aside from Google’s wearables business suddenly absorbing Fitbit’s nearly 30 million active users worldwide, Google also finally has the tools to become an implementer of its own Wear OS platform.
Google looking at a Fitbit acquisition? That makes perfect sense. Here are my thoughts on why, not the least of which is all about the data. Which Google very badly wants. It’s also about Google finally being able to compete with Apple in the health and fitness space. Oh, and note that Fitbit’s stock is having a field day, trading up about 27% this afternoon.