Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the data analytics. Jaywing, a British data-based digital agency, found that brands across the board are failing …
In a World Where Data Rules, All Companies Are Tech Companies
We are sitting smack dab in the middle of the data revolution. Every single company regardless of size or industry has the ability to collect data—on supplies, on inventory and of course, on consumers, just to name a few. And it’s no secret that data can aide in decision making and increase the productivity of our business operations. Whether you …
Capitalizing on Real-Time Data Streaming
In the business world, there’s nothing more frustrating than putting all your efforts—and resources—into implementing a data-backed decision, only to find that in the time it took to analyze the data, a new trend had already emerged. In the fast-paced world of digital transformation, that’s an increasingly common phenomenon—which is why real-time data streaming is such an important development. How …
How to Win at Cross-Channel Marketing [Study]
Never before have marketers had so much data available to them about the habits of consumers. Never before though have they struggled so much to make connected and meaningful sense of this treasure trove of information. That’s the headline from a new report that takes a snapshot of today’s cross-channel, multi-screen marketing landscape. The goal? To provide insight into the …
Chief Data Officer: Insights Meet Intuition
Recently, I wrote about the emergence of Chief Data Officers (CDOs) as a new breed of C-Suite executives. Last year, Gartner identified that “there are more than 100 CDOs serving in large organizations today, which is more than double the number in 2012.” While the number of CDOs is rising, there’s a wave of speculation as to whether an organization …