In the last few years, the desire to see programs, services, and investments that make a difference in the environment and the world are becoming an increasingly larger part of the CX conversation–especially for large global brands.
Gamification, Not Just for Employees but Customers Too!
Pokémon GO was annoyingly addictive. (I speak from experience.) But even more than that, it was marketing at its best. The game got Pikachu back on the maps of children and adults alike—literally—and is estimated to have earned $500 million in just 60 days. If gamification can do that for a child’s card game, imagine what it could do for …