In the past decade, we’ve seen the creation of many new verbs—tweet, uber, and “swipe left”—added to the global lexicon. The reason: companies like Twitter, Uber, and Tinder have created a UX powerful enough to disrupt our standard way of living. How can all companies experience that kind of success? Hint: it isn’t just about good design. It’s about creating …
Simplify Customer Data Acquisition, Improve Customer Experience!
The customer experience (CX) is increasingly driving business success worldwide. With customers able to share their experiences online in real time, companies in every sector—from retail to healthcare—are realizing CX has the ability to make or break a reputation, and to do it even faster than ever before. Not buying it? Consider this: Research from Forrester shows that in 2016, …
Video and Interactive Technology: Changing the Way We Shop
Sometimes, marketers get things backwards—they focus on the product or service rather than the customer they want to buy it. However, when you keep customers in mind and focus on customer engagement, you can make some pretty impressive changes. Think about how the shopping experience has changed over a few short years. Video and interactive technology have played big roles …
To Market to Millennials, Financial Institutions Must Build a Better Customer Experience
Customer preferences, especially those of millennials, are a constantly moving target. Regardless of whether we’re talking about the retail sector or the financial services industry, consumers want to receive the right information on the right platform at the right time. Fortunately, there are a wide variety of technologies available to help marketers not only deliver personalized content to their customers, …
User Experience is About to Have Its Day
Digital transformation has taken root as a top priority within most modern companies. The customer experience stands out as a key brand differentiator in this technological shift, because customers can easily find a competitor if their digital experiences do not live up to their expectations. As user experience (UX) drives the sales cycle, IT and software professionals stand at the …
The 4 Pillars of Digital Transformation: Stability, Reliability, Agility, and Speed
When I was at the Pegaworld event in Vegas a few weeks ago, I had the pleasure of seeing Dr. Brigit König, CEO of Germany’s Allianz Health, keynote. I also spent some time later in the day with Birgit talking about digital transformation and what it’s been like for a global insurance company like Allianz to take the plunge. Her …
The Heart of Digital Transformation: The Customer
For every company (and CMO) focused on digital transformation, the fact that it’s all about the customer seems like a no-brainer. Yet the reality is that many companies are still woefully far from not only executing on that concept, but actually getting it. Even more of a reality—it’s out of their hands. Think of it this way–companies don’t get to …
Mastering Customer Experience Starts with Customer Journey Mapping
Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever before driving business strategy, companies can now create accurate customer journey maps that help them direct and retarget marketing activities …
Wrapping Experiences Into the Business Digital Transformation Journey
When you hear “digital transformation,” what do you think of first? Many people believe a digital transformation is all about the customer, making it easier to connect and communicate with your buyers. Of course, consumer experience is essential, but it’s not the only consideration. A digital transformation is about employee experience, too—and balancing the two is the key to success. …
Digital Transformation Isn’t About Mobile – It’s About Mobility
This post is sponsored by Samsung Business. All thoughts and opinions are my own. The mobile craze has taken the world by storm. Businesses are optimizing their websites for mobile, and consumers are using their hand held gadgets to learn more about—and make purchases from—their new favorite brands. Entrepreneurs looking to cash in on this trend often turn to digital transformation …