Futurum Analyst Michael Diamond, discusses the Amazon and NCA (National Cybersecurity Alliance) recently launched a campaign called “Protect and Connect” to help the United States to drive awareness and protect its citizens from falling victim to hacking attacks.
Retail-as-a-Service: Experiential Retailer b8ta Opens First International Store
As experiential retailer b8ta opens its first international store, the retail-as-a-service provider continues to blaze new trails in the retail industry, at a time when that is some much-needed change. Describing themselves as “the next generation of retail” and focusing not only on discovery, but also on the building of infrastructure and tools to power that next generation of retail, I continue to watch what the b8ta team is doing with interest.
What Is Next For Consumer Privacy As Data Continues To Proliferate
We are inherently drawn towards things that are free. Psychologist, Dan Ariely, in his book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, has explained this behavior, “FREE! gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.” With the rise in consumerism, our needs, wants, and demands …