When companies like Amazon are investing 100 times more in user experience (UX) than they are in advertising, it’s time to pay attention. With the rise of mobility, UX has become perhaps the most important element of business strategy, and the top predictor of success in the digital economy. It no longer matters how good your idea or product is …
UX: Strategy Matters, Too
Many people mistakenly confuse user interface (UI) with user experience (UX). An attractive and functional UI is crucial, but there’s more to effective UX than design alone. Strategy plays an integral role, too. User experience must be a top consideration when developing any product or software. Instead of hiring UX designers to execute strategic decisions, it’s important to include them …
IoT: Changing the Foundation of Your IT Strategy
IoT is changing the face of business in a dramatic outside-in sweep. Like mobile phones in the 1990s, many businesses see IoT as a novelty, but this ever-growing matrix of wearable tech is now vital to business solutions. Many CIOs are rethinking central systems to accommodate IoT into their operations. It’s time to stop fixing old technologies and join this …