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The Expanding Role of Marketing — and Artificial Intelligence — In Experience Business

In Technology by Daniel NewmanLeave a Comment

Disney Magic is alive and well. Take its MagicBands — the all-in-one wristband that connects us to our entire Walt Disney World vacation, letting us enter the parks, unlock our hotel rooms, and buy food and merchandise. Even more magical, or so it seems, is how Disney shares surprises personalized just for its visitor, such as an occasional photo of …

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The Solution for Low-Risk App Development

In Digital Transformation by Daniel NewmanLeave a Comment

In a world full of apps, one must be at the forefront of user experience (UX) and user interface (UI) design to remain competitive. Without quality UI, your audience will get lost, confused, and frustrated—all of which leads to an incredibly negatively UX. Unfortunately, good designers can be expensive, and executives with the right capabilities are hard to find. The …