We talk incessantly about the importance of big data to drive better business decisions and outcomes. Marketers, managers, business owners, thought leaders – just about everyone is spending inordinate amounts of time debating big data. Why? It’s because companies engaging in data projects are doing better than those that are not. The proof is out there for everyone to see. …
Why Social Data is Important for Social Business
Today there is a wealth of information available for marketers in the form of diverse and rapidly multiplying data streams. This information is normally referred to as big data, but when it comes to learning about people online, I like to call it aggregation of social data. With more and more brands adopting the social business model, social data has …
Wearables Looking Better, but Enterprise is the Biggest IoT Opportunity
With new devices making their way onto the wearables market, wearable technology will no longer be viewed as a consumer fad or a buzzword. In fact, this year has started with a bang for the wearable industry as a slew of ‘smart’ gadgets debuted at the Consumer Electronics Show (CES). And this year, we saw more than just fitness bands …
Has The Term Big Data Lost All Meaning?
Over the past year or so the conversations surrounding Big Data have been on a continuous loop. With endless streams of data being created on a daily basis, we hear the word ‘data’ being uttered everywhere – conferences, meetings, blogs, peer discussions, corporate parties, you name it. I’ve literally lost the count of the number of times I’ve tried making …
Will Internet of Things (IoT) Impact The Workplace?
The wearable device market is witnessing a steady growth in consumer applications and business use. A new report predicts wearable device shipments will reach 187 million units by 2020 with a compound annual growth rate of 34 percent, which means we will be seeing more and more wearables in both personal and professional aspects of our lives for years to …
Chief Data Officer: Insights Meet Intuition
Recently, I wrote about the emergence of Chief Data Officers (CDOs) as a new breed of C-Suite executives. Last year, Gartner identified that “there are more than 100 CDOs serving in large organizations today, which is more than double the number in 2012.” While the number of CDOs is rising, there’s a wave of speculation as to whether an organization …
From Smartwatches to Smart Enterprises! Live from #MWC15 #SMACtalk Ep 20
On this episode of SMACtalk I (Co-host @iSocialFanz) geek out about wearable tech specifically the smart watches and Daniel (@DanielNewmanUv) weighs in as a proud watch collector but not fully sold on the smartwatch options. Not only could Daniel’s mind be changing but with the most recent Pebble, LG & Huawei watch announcements, the continued development of Android Wear and …
Mobile World Congress: Geofencing may forever change mobile shopping
BARCELONA, SPAIN — Pulling up to my hotel at Mobile World Congress 2015 (MWC 2015), I found myself just around the corner from the home of the world renowned “futbol” club FC Barcelona, Camp Nou. With every game, tens of thousands of fans pack the seats to witness their team play. This, however, isn’t limited to just FC Barcelona but to stadiums and …
Why Brands Are So Thirsty For Your Data
As technology grows by leaps and bounds, we have to ask ourselves, “Are we headed into a future where security and privacy will be lost forever?” Why? Well, very recently, analysts put out a warning to consumers to be careful what they talk about in front of the new Samsung Smart TV. Apparently, this device can “listen” to your conversations …
The Data is in, Marketers have Millennials all Wrong #SMACtalk
In the most recent episode of SMACtalk Live, Daniel and Brian dig into the myths that surround the millennial generation. We have all heard some of these myths; such as Millennials wanting to do everything online or that the generation as a whole are “Job Hoppers” that have no loyalty to their organization. In case you didn’t already know, by …