Futurum analyst Michael Diamond covers news out of MWC 2022 around Samsung’s new Galaxy Book2 Pro notebook PC lineup and where he expects new functionality to resonate with businesses and consumers.
4 Ways AI And ML Enhance The B2B Buyers’ Journey
Just as consumer marketing teams have found AI-driven martech to help them reach their buyers where they are, B2B marketing teams are starting to realize that AI can do similar things to enhance their business customers’ journeys.
Empowering Your Employees to Deliver Customer Experience?
What does it mean to “empower employees” and why is it so important to delivering customer experience? Why should organizations go beyond enabling and equipping their employees, but also take the steps necessary to empower their employees to deliver on the promise of customer experience? It is because our employees are on the front lines when it comes to delivering …